Data science helps determine who receives betting incentives, but the company has resisted using similar technology to protect gamblers at risk of addiction.
How DraftKings Uses A.I. to Target the Gamblers Likeliest to Lose
Data science helps determine who receives betting incentives, but the company has resisted using similar technology to protect gamblers at risk of addiction.
By Alex Klavens, Walt Bogdanich and Jenny Vrentas
Saturday, September 19, 2026·1 min read
Last updated Sep 19, 2026 · 07:59 PM UTC
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